BLAIR WORD PROJECTS
Great copywriting creates the biggest impact with the fewest words.
I'm Dunc Blair, a senior freelance copywriter and creative from Tāmaki Makaurau Auckland.
From airline safety videos to boutique craft chocolate brands, I help businesses find a distinctive voice in an increasingly cluttered world.
I specialise in brand tone of voice, SEO web copy and creating Rules of Engagement that help businesses communicate consistently across websites, social media and AI.
I've worked in agencies, in-house and as a freelancer with brands, businesses and organisations across almost every sector, with a little extra experience in construction and healthcare. I know, strange mix.
If you're looking for words that help people find you, sound authentic and connect with the people you want to reach, drop me a line.
What do you need?
Creative and Copywriting
Need big ideas?
I've spent more than 25 years cracking ideas that cut through. Brand campaigns, copywriting, storytelling, scriptwriting, direct marketing, social content and activations that get noticed.
Character Operating Systems
Need a clear content voice?
I help businesses define their brand’s voice and create the ‘Rules of Engagement’, so every person and every AI tool communicates consistently without drifting towards the sea of sameness.